Photoshop, 3ds Max, Flash, Flash Builder, Dreamweaver, Notepad, Eclipse, and Blender software
They Rule is a website that illuminates the invisible networks of corporate power. A handful of large corporations control and influence much of the US economy, and the individuals who sit on their boards often serve on multiple boards and in government positions. These connections are the key to understanding the extent of the influence of the so-called ruling class, but this information is never made explicit. They Rule collected data in 2004 from company directories and SEC filings and created visual maps of the links among companies, institutions, and individuals. Users select which people or institutions they would like to research; the maps quickly grow into complex, interconnected webs of boardroom tables and business suits, clearly demonstrating the cloistered nature of power in our capitalist system. These maps can be shared and annotated by multiple users, building community and dialogue around these questions. Designer Josh On hopes that They Rule “will raise larger questions about the structure of our society and [for] whose benefit it is run.” The site was first designed in 2001 and revamped in 2004.