Polyurethane and custom software
Each: 2 5/8 x 1 5/16 x 1 5/16" (6.7 x 3.3 x 3.3 cm)
Suwappu (Japanese for “swap”) is a series of eight toy characters—including Deer, Badger, Fox, Robin, and Tuna—whose lower and upper halves can be swapped and re-assembled into hybrid characters. The features painted on the characters act as visual markers that are deciphered with image-recognition software in an accompanying Suwappu app. Viewing the figures through the app unveils an augmented-reality world in which Suwappus interact and perform, based on personality cues triggered by the head, in surroundings determined by the markers on the legs. The designers at Dentsu London and BERG are “interested in Suwappu as characters, as merchandise, and as a new kind of content platform,” one that could have an extended life on Twitter, Facebook, and other social media platforms.