Gentrification Battlefield
Jeroen Beekmans (Dutch, born 1985) and
Joop de Boer (Dutch, born 1978) and Coen Rens (Dutch, b. 1986)
of Golfstromen (the Netherlands, 2007)
2010
Blender software
In this video game trailer, longtime
inhabitants of a neighborhood fight
for possession against advancing
hipsters and yuppies. The game takes
place in Amsterdam-Noord, a real-life
neighborhood that has become a symbolic
stage for class and social conflict
in the Netherlands, with artists and
cutting-edge institutions existing
alongside a sizable immigrant
community. The neighborhood has
Amsterdam’s highest unemployment
rate and highest percentage of right-wing
voters. Jeroen Beekmans, one of
the game’s designers, notes that urban
redevelopment in the area has led to
“garages and dancing schools losing
terrain to creative start-ups with molded
concrete floors and apple-green chairs.”
In Gentrification Battlefield, which has
the retro aesthetic of a first-generation PlayStation game, you can either be Timo, a hipster
driving a Volkswagen van, or Sjaan, an
elderly resident threatened with eviction;
the neighborhood battlefield is rendered
complete with key landmarks. By presenting
the process of gentrification
as a real battle, the game provides insight
into the political and social complexities
of the issue. Golfstromen is planning
to turn the concept into a real game.
Category: City
Tags: Critical Design / Maps