Stainless steel, aluminum, PVC, vitreous
enamel, polyester film, and Optiwhite
glass
7' 6 1/2" x 27 1/2" (230 x 70 cm)
Henry C. Beck’s iconic diagram of the
London Underground from the 1930s
clearly presents the city’s subterranean
transit lines, but until now there has
been no comprehensive mapping of its
pedestrian routes. In 2005 the designers
of Applied Information Group (AIG)
identified 32 different signage
systems for pedestrians, creating “visual
noise rather than reliable, coordinated
information.” In an effort to make the
city easier to navigate for the 2012
Olympic Games, the mayor’s office
and Transport for London have begun
a campaign called Legible London and
commissioned AIG to design a user-friendly
pedestrian way-finding system.
AIG’s design for the maps and signs,
the result of extensive research, is
focused on the needs of pedestrians.
Maps are placed to match the user’s
orientation and include three-dimensional
(and therefore more recognizable)
renderings of landmarks and details such
as whether the streets are cobblestone
or asphalt; concentric circles identify
locations within five-minute and
15-minute walks. The system
is also integrated with public transport
networks to get both residents and
tourists to destinations near and far.
Legible London was launched in 2007
with a prototype in the West End
and in 2009 expanded into three more
neighborhoods; it has been a great
success, with some surveys showing
that most Londoners would like the
system to be available across the city.
Legible London renders an exceptionally
complex city more accessible and
transparent, enabling both efficiency
and exploration, and has the added
benefit of encouraging walking, thus
addressing environmental and public-health
issues.