In the U.K., as in many countries, the elderly population is growing at a much faster rate than other groups. Research by the design group Participle has shown that the keys to good quality of life for senior citizens are rather basic: a regular social network of at least six people and freedom from worrying about physically challenging problems, such as changing lightbulbs. Southwark Circle, a membership organization based in the London borough of the same name, mobilizes public, private, and volunteer resources to help seniors take care of household chores, forge stronger social and neighborhood connections, and contribute their own skills to the Circle community. Southwark Circle was created in collaboration with Participle and tested by more than 250 seniors and their family members, and the service was launched in 2009. It is an alternative model for senior care, one that moves away from formal government-run or social services and toward community.