London (UK, founded 2010) and
BERG (UK, founded 2005)
Digital video (color, sound), 04:05 min.
We live in a time of unprecedented media saturation, where data bombards us from surfaces as intimate as a smartphone or as intrusive as digital billboards. BERG’s film, which complements Dentsu’s communicative strategy Making Future Magic, imagines that in the future, as Jack Schulze says, “bits of software [will] be playful at the edges of our lives without necessarily requiring direct and constant input.” In the film, Twitter updates quietly colonize the news-ticker interface on a family’s television; the receipt for a cup of coffee is enriched by the latest headlines; and a store window is animated with digital characters that move and interact with passersby. Ubiquitous, but unobtrusive, the surfaces communicate in a manner that is dynamic and context-sensitive—but only if we choose to pay attention.