The People’s Studio

Collective Imagination

Oct 21–Mar 12, 2020


The People’s Studio: Collective Imagination at the Paula and James Crown Creativity Lab. Photo: Noah Kalina
  • MoMA, Floor 2, Creativity Lab The Paula and James Crown Creativity Lab

The People’s Studio is a participatory program organized around the theme Collective Imagination. It focuses on the human relationships that shape works of art. Visitors can learn about and experiment with artists’ strategies that rely on exchange, shared reflection, and collaboration. Each week, artists and creative thinkers will lead conversations and workshops about the networks, cultures, and environments that enable and sustain artistic practice.

Visitors are invited to engage with art and ideas in new and different ways, through activities and resources available at any time during their visit. Learn about histories of artistic exchange and circulation while making art postcards to send through the mail. Add to collective weavings inspired by the shared studios where modern artists brought art and design together.

The People’s Studio features projects organized in collaboration with artists and other creative figures. As part of her project Little Wheel Souvenirs, artist Salome Asega invites you to play a round of roulette that sends you to look at art in the galleries, and then make a take-home souvenir commemorating your visit. The library and writing organization Wendy’s Subway has created the Reading Room, a rotating collection of publications for visitors to use. Developed specifically with works of art currently on view in mind, the Reading Room focuses on collective and collaborative practices of making and circulating independent publications.

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Open during regular Museum hours and free with Museum admission. Programs and activities are designed for adults and teens.

HEARING LOOPS: In order to serve visitors with hearing loss, the Crown Creativity Lab includes induction hearing loops for sound amplification. Visitors can turn their hearing aid or cochlear implant to T-Coil mode to hear enhanced sound effortlessly.

Volkswagen of America is proud to be MoMA’s lead partner of education.

Major support for The Paula and James Crown Creativity Lab is provided by The Contemporary Arts Council of The Museum of Modern Art.

Generous funding is provided by The Junior Associates of The Museum of Modern Art Endowment for Educational Programs

Additional support is provided by Christina Davis.



If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].


This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].