
Marcel Duchamp was a pioneer of Dada, a movement that questioned long-held assumptions about what art should be, and how it should be made. In the years immediately preceding World War I, Duchamp found success as a painter in Paris. But he soon gave up painting almost entirely, explaining, “I was interested in ideas—not merely in visual products.”
Seeking an alternative to representing objects in paint, Duchamp began presenting objects themselves as art. He selected mass-produced, commercially available, often utilitarian objects, designating them as art and giving them titles. “Readymades,” as he called them, disrupted centuries of thinking about the artist’s role as a skilled creator of original handmade objects. Instead, Duchamp argued, “An ordinary object [could be] elevated to the dignity of a work of art by the mere choice of an artist.”
The readymade also defied the notion that art must be beautiful. Duchamp claimed to have chosen everyday objects “based on a reaction of visual indifference, with at the same time a total absence of good or bad taste….” In doing so, Duchamp paved the way for Conceptual art—work that was “in the service of the mind,” as opposed to a purely “retinal” art, intended only to please the eye.
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