MoMA Postcard stamp designs, 2023

What does the term “blockchain” mean to you, and could you ever imagine it being a part of how you engage with art? Guided by artists working at the cutting edge of technology, and enabled by its novel infrastructure, the ecosystem that has developed around blockchain is alive with new modes of thinking, doing, and perhaps even being. Digital artwork can now be more easily co-created, shared, and collected, and global community building is possible on an epic scale.

Launching this month, the MoMA Postcard project is an experiment in collective creativity on blockchain, with an invitation for anyone to learn, experiment, collaborate, and create value together with web3 technologies. Akin to a digital chain letter, each postcard is designed collaboratively—stamp by stamp, person by person—as it moves from one destination to the next.

In a special pre-launch titled “MoMA Postcard First 15,” we invited 15 artists working at the intersection of art and technology to kick off the project. Each artist started with a blank postcard and designated a prompt for that card. The digital cards were then passed among all of the artists, each card evolving around its specified prompt. The First 15 traversed 35 cities, 11 countries, and five continents. I asked the artists to reflect on this experience, what blockchain means to them, and the community that exists around art, technology, and web3.

Operator. Puce-Radial-Etching. 2023. Prompt: “Number of hearts you’ve broken (romantic love or not). Black pixels, white background, numeric characters only.”

Operator. Puce-Radial-Etching. 2023. Prompt: “Number of hearts you’ve broken (romantic love or not). Black pixels, white background, numeric characters only.”

A blockchain is an idea—an ecology of ideas—first and foremost.

Casey Reas

On Blockchain and Community

One of the aspects of web3 that might be obvious to its participants, but not so clear to outsiders, is just how global this movement is. As a Canadian, I now have friends all over the world who I talk to, sometimes through translation software, on a daily basis.... It’s a great reminder that even though our surroundings and customs are different, most people are kindhearted and well-meaning, and for whatever reason, art is universally something we can all bond over.... Although the miles between the artists are being added with each stamp, hopefully the act of creating these postcards brings us closer together.
—Dmitri Cherniak

Broadly, we are excited to work in the blockchain art world with all its communities and complexities.... The community engaged with NFT art is global and phenomenal. Our days are filled with conversations and meaningful exchanges with artists, collectors, and other art professionals from around the world who are thinking about contemporary digital art, building, and investing in new systems for this work. This intersection of philosophy, technology, and economy is fun and challenges mainstream art-world conventions daily.
—LoVid

A blockchain is an idea—an ecology of ideas—first and foremost. We’re exploring how to realize these imagined tools. Unexpectedly for many, blockchains are conduits for social interactions. They are an emerging medium for connecting with others.
—Casey Reas

As an artist working with technology, I have always felt lonely. I live in Dakar, Senegal, and wasn’t meeting many artists who worked with digital mediums. Joining the blockchain, which felt at the time like the very edge of the Internet, was the first time I didn’t feel like the odd one out. I felt like I belonged. It didn’t matter where I was from, what I looked like, which art school I attended or didn’t attend, I could relate to artists I met and eventually was able to build a community through the blockchain.
—Linda Dounia Rebeiz

Dmitri Cherniak. Mango-Grayscale-Dada. Prompt: “Create a pixel goose.”

Dmitri Cherniak. Mango-Grayscale-Dada. Prompt: “Create a pixel goose.”

Peter Burr. Darkkhaki-Mipmap-Embossing. 2023. Prompt: “BLINDNESS”

Peter Burr. Darkkhaki-Mipmap-Embossing. 2023. Prompt: “BLINDNESS”

On Blockchain and Technologically Empowered Possibilities

When I first quit being an artist to go work in the software industry, it was specifically blockchain I was interested in...because I thought it was going to be important, and because I thought my voice...had more power there than elsewhere.
—Sarah Friend

The blockchain feels like an interesting and even native playground for code-based artworks. It adds a new layer to Conceptual art: it can be an archive, or the fundamentals for a marketplace. Besides that, it makes digital art collectable. It puts artists and collectors in the same space and enables a new and refreshing dialog between them.... I am very curious how it will evolve and unfold, in good and bad ways, over the next few years.
—Kim Asendorf

Over the years the MoMA has done a fantastic job of acquiring and exhibiting digitally native work, such as photography and video. In terms of provenance, storage, and preservation, there is no better tool than the blockchain for institutions to collect these forms of art.
—IX Shells

Technology continues to prove to us that we can hardly predict its potential. As someone from a developing country, what excites me more is that blockchain has given us an opportunity to create a more equitable world, no matter what our livelihood is.
—Osinachi

Technology is interesting to us as a tool not because of its capabilities, but because of its relevance as a subject. Digital art is contemporary art, if we consider contemporary art as art reflecting its time. However, a reflection on and interrogation of the technologies being used has always been important for us as well. We like to say, “Tech doesn’t age well, concepts do,” because it is not enough to simply demonstrate what an exciting technology can do and call it art.
—Operator

Grant Yun. Hazel-Gradient-Symmetry. 2023. Prompt: “Embrace nature. Use the field to draw landscapes.”

Grant Yun. Hazel-Gradient-Symmetry. 2023. Prompt: “Embrace nature. Use the field to draw landscapes.”

The project is also just plain fun—a game where poetically constrained pixels and palettes yield infinite possibilities, suggesting that art is action and connection, and creativity is always at our fingertips.

Sasha Stiles

On the MoMA Postcard First 15

Participating in the MoMA Postcard project and watching these first 15 cards fly around the world in real time has driven home the fact that this is a global art movement, a decentralized residency or gallery where imagination is unbounded and ignited in some truly unprecedented ways. The project is also just plain fun—a game where poetically constrained pixels and palettes yield infinite possibilities, suggesting that art is action and connection, and creativity is always at our fingertips.
—Sasha Stiles

I like the postcard because you need little to no understanding of the underlying technology to interact with it. It’s not unlike any other app we interact with daily on our phones. The format is simple enough for accessibility yet allows interesting concepts to emerge, taking away the emphasis from the big-number auction sales of NFTs and focusing on community building and creativity.
—Anna Lucia

It is a huge honor to play in this space alongside friends and fellow pixel-crushers who I greatly admire.
—Peter Burr

I am proud to be here as one of these (15) artists and happy I have the ability to share my voice and vision with a larger audience…. I hope people in the future will reflect on moments like this as monumental timestamps that shifted the narrative for blockchain and contemporary and digital art.
—Grant Yun

I think it’s extremely exciting to see the blockchain being used in conceptual ways such as in this project. But more importantly, knowing that computational art has such a novel history, to see an established institution like MoMA opening space for dialogues across the field is quite fulfilling. Not to mention that I deeply admire the artists involved.
—p1xelfool

The MoMA Postcard project...will show people that there are artists all over the world who are active in the web3 area, and I think it will also be an enlightenment that web3 makes it possible to collaborate and share art in a way that has never existed.
—ykxotkx

Sasha Stiles. Silver-Convex-Stroke. 2023. Prompt: “Using only black, dark green, light green and white, please draw your letter: A,R,S,A,U,T,O,P,O,E,T,I,C,A.”

Sasha Stiles. Silver-Convex-Stroke. 2023. Prompt: “Using only black, dark green, light green and white, please draw your letter: A,R,S,A,U,T,O,P,O,E,T,I,C,A.”