MoMA Postcard: Collaboration and Creativity on Blockchain
As we launch a new participatory blockchain art project, hear from artists already working in web3.
Oct 3, 2023
What does the term “blockchain” mean to you, and could you ever imagine it being a part of how you engage with art? Guided by artists working at the cutting edge of technology, and enabled by its novel infrastructure, the ecosystem that has developed around blockchain is alive with new modes of thinking, doing, and perhaps even being. Digital artwork can now be more easily co-created, shared, and collected, and global community building is possible on an epic scale.
Launching this month, the MoMA Postcard project is an experiment in collective creativity on blockchain, with an invitation for anyone to learn, experiment, collaborate, and create value together with web3 technologies. Akin to a digital chain letter, each postcard is designed collaboratively—stamp by stamp, person by person—as it moves from one destination to the next.
In a special pre-launch titled “MoMA Postcard First 15,” we invited 15 artists working at the intersection of art and technology to kick off the project. Each artist started with a blank postcard and designated a prompt for that card. The digital cards were then passed among all of the artists, each card evolving around its specified prompt. The First 15 traversed 35 cities, 11 countries, and five continents. I asked the artists to reflect on this experience, what blockchain means to them, and the community that exists around art, technology, and web3.
Operator. Puce-Radial-Etching. 2023. Prompt: “Number of hearts you’ve broken (romantic love or not). Black pixels, white background, numeric characters only.”
A blockchain is an idea—an ecology of ideas—first and foremost.
Grant Yun. Hazel-Gradient-Symmetry. 2023. Prompt: “Embrace nature. Use the field to draw landscapes.”
The project is also just plain fun—a game where poetically constrained pixels and palettes yield infinite possibilities, suggesting that art is action and connection, and creativity is always at our fingertips.
Mint your own postcard! Sign up to receive a participation link and read more from each of the first participating artists.
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