Walter Dexel Die Sport Ausstellung (The Sport Exhibition) (Poster for exhibition in Magdeburg) 1929

  • Not on view

A single letter dominates this poster, creating a memorable logo for the event. Dexel's design exploits the symbolic and expressive potential of a sinuous S to suggest both lithe, athletic movement and the shape of a racetrack. The publication of Tschichold's book Die Neue Typographie (The new typography) in 1928 had boosted the adoption of modernist graphics in centers across Germany, including Magdeburg, where Dexel had arrived in 1928 to fill the teaching post vacated by his friend Johannes Molzahn.

Gallery label from The New Typography, December 23, 2009–July 26, 2010.
33 1/8 x 23 1/2" (84.1 x 59.7 cm)
W. Pfannkuch & Co., Magdeburg
Purchase Fund, Jan Tschichold Collection
Object number
Architecture and Design

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