Max Burchartz. Tanzfestspiele (Dance Festival) (Poster for Dance Festival at the Second German Dance Congress, Essen). 1928

Max Burchartz Tanzfestspiele (Dance Festival) (Poster for Dance Festival at the Second German Dance Congress, Essen) 1928

  • Not on view

The prevalent culture of physical fitness in Weimar Germany had a visual analogue in the dynamic, uncluttered vocabulary of The New Typography—what László Moholy-Nagy, writing in 1925, termed "the hygiene of the optical, the health of the visible." The New Typography was frequently adopted in graphic material advertising sporting events, and in this case it promoted an expressive dance movement that flourished in Germany in the 1920s and 1930s. This poster's design exemplifies the typophoto—a combination of type and photography felt to communicate with the greatest clarity—with the women's dynamic poses amplifying the rhythmic lettering and radiating segments of the yellow circle. "The liveliness of asymmetry is an expression of our own movement and that of modern life," wrote Tschichold in 1928; "it is a symbol of the changing forms of life in general."

Gallery label from The New Typography, December 23, 2009–July 26, 2010.
Medium
Photolithograph
Dimensions
35 1/2 x 33 1/4" (90.2 x 84.5 cm)
Printer
Graphische Anstalt F.W. Rohden, Essen, Germany
Credit
Purchase Fund, Jan Tschichold Collection
Object number
326.1937
Copyright
© 2019 Max Burchartz / Artists Rights Society (ARS), New York / VG Bild-Kunst, Germany
Department
Architecture and Design

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