Henry Clemens van de Velde Tropon, l'Aliment Le Plus Concentré (Tropon, the most concentrated nourishment) (Poster advertising protein extract) 1899

  • Not on view

In the 1890s Van de Velde used the fashionable, highly stylized language of Art Nouveau to advertise a product as mundane as an egg-based protein extract. The late nineteenth century witnessed a revolution in industrial-food processing, starting with coffee, cocoa, and a range of meat and dairy products. Such processed foods and their burgeoning brand identities rapidly became integral to modern living, transforming traditional patterns of shopping, cooking, and at-home food storage.

Gallery label from Counter Space: Design and the Modern Kitchen, September 15, 2010–March 14, 2011.
44 x 30 3/8" (111.8 x 77.2 cm)
Hollerbaum & Schmidt, Berlin, Germany
Arthur Drexler Fund
Object number
Architecture and Design

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