Henry Clemens van de Velde. Tropon, l'Aliment Le Plus Concentré (Tropon, the most concentrated nourishment) (Poster advertising protein extract). 1899

Henry Clemens van de Velde Tropon, l'Aliment Le Plus Concentré (Tropon, the most concentrated nourishment) (Poster advertising protein extract) 1899

  • Not on view

In the 1890s Van de Velde used the fashionable, highly stylized language of Art Nouveau to advertise a product as mundane as an egg-based protein extract. The late nineteenth century witnessed a revolution in industrial-food processing, starting with coffee, cocoa, and a range of meat and dairy products. Such processed foods and their burgeoning brand identities rapidly became integral to modern living, transforming traditional patterns of shopping, cooking, and at-home food storage.

Gallery label from Counter Space: Design and the Modern Kitchen, September 15, 2010–March 14, 2011.
Medium
Lithograph
Dimensions
44 x 30 3/8" (111.8 x 77.2 cm)
Printer
Hollerbaum & Schmidt, Berlin, Germany
Credit
Arthur Drexler Fund
Object number
416.1988
Department
Architecture and Design

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