The Divan Japonais, a cabaret in Montmartre, an artists' quarter in Paris, was newly redecorated in 1893 with fashionable Japanese motifs and lanterns. Its owner, Édouard Fournier, commissioned this poster—depicting singers, dancers, and patrons—from Toulouse-Lautrec to attract customers to the opening of his nightclub. In the immediate foreground, Toulouse-Lautrec depicts two of his good friends in the audience: on the right, Édouard Dujardin, an art critic and founder of the literary journal Revue wagnérienne, and, at the center, the famous cancan dancer Jane Avril, whose elegant black silhouette dominates the scene. In the background, another well-known entertainer of the period, the singer Yvette Guilbert, performs on stage. Although her head is abruptly cropped in this composition—reflecting the influence of photography and Japanese prints—Guilbert was immediately known to contemporary patrons by the dramatic gesture of her signature long black gloves.
Lithographed posters proliferated during the 1890s due to technical advances in color printing and the relaxation of laws restricting the placement of posters. Dance halls, café-concerts, and festive street life invigorated nighttime activities. Toulouse-Lautrec's brilliant posters, made as advertisements, captured the vibrant appeal of the prosperous Belle Époque.
Publication excerpt from The Museum of Modern Art, MoMA Highlights, New York: The Museum of Modern Art, revised 2004, originally published 1999, p. 41