Hank Willis Thomas. So Glad We Made It, 1979. 2006

Hank Willis Thomas So Glad We Made It, 1979 2006

  • Not on view

This photograph is part of Thomas’s series UNBRANDED: Reflections in Black by Corporate America 1968–2008, which features images appropriated from magazine advertisements aimed at African Americans or that feature black subjects. The ads, from which Thomas digitally removed all branding information, were made for a range of products, including hair relaxers, menthol cigarettes, and body lotions, and for multinational companies such as McDonald’s, Coca–Cola, and American Express. The ads reinforce generalizations and cultural stereotypes around race, gender, and ethnicity and reflect how a culture views itself and its aspirations. His investigation encourages viewers to look critically at how mass–produced and widely disseminated images in the media construct and reinforce stereotypes about African American life, and how the public participates in these narratives.

Gallery label from XL: 19 New Acquisitions in Photography, May 10, 2013–January 6, 2014.
Medium
Chromogenic color print
Dimensions
24 × 27 15/16" (60.9 × 71 cm)
Credit
Fund for the Twenty-First Century
Object number
71.2011
Copyright
© 2020 Hank Willis Thomas
Department
Photography

Installation views

How we identified these works

In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

If you notice an error, please contact us at [email protected].

Licensing

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

All requests to license audio or video footage produced by MoMA should be addressed to Scala Archives at [email protected]. Motion picture film stills or motion picture footage from films in MoMA’s Film Collection cannot be licensed by MoMA/Scala. For licensing motion picture film footage it is advised to apply directly to the copyright holders. For access to motion picture film stills please contact the Film Study Center. More information is also available about the film collection and the Circulating Film and Video Library.

If you would like to reproduce text from a MoMA publication or moma.org, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].

Feedback

This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].