In keeping with the Beatles’ pioneering desire to experiment with unconventional formats in their music and the packaging of their albums, their manager Brian Epstein commissioned Avedon to photograph the band members and design a set of posters that would visually capture the new psychedelic direction of Sgt. Pepper’s Lonely Hearts Club Band and Magical Mystery Tour. Avedon overlaid the solarized prints with Day-Glo colors and symbolic attributes Ringo’s white peace dove, George’s mystical henna patterns, Paul’s flower power, and John’s trippy eyeglasses. The posters were printed in four different countries and released simultaneously through popular magazines for maximum international impact.
Gallery label from From the Collection: 1960-69, March 26, 2016 - March 12, 2017.