Tobias Frere-Jones Gotham 2000

  • Not on view

Gotham is one of the most successful typefaces of the early twenty-first century. Originally inspired by the lettering on Manhattan's Port Authority Bus Terminal sign, it was designed after Frere-Jones conducted an extensive study of New York City's vernacular lettering. A distillation of the "letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape," as the typographers have said, Gotham has a familiar quality even though it is newly designed. The letterforms are simple and straightforward—an engineer's idea of "basic lettering."

Gallery label from Standard Deviations, 2011.
Graphic design firm
Hoefler & Frere-Jones
Medium
Digital typeface
Dimensions
Variable
Credit
Gift of Hoefler & Frere-Jones
Object number
1077.2010
Copyright
© 2021 Hoefler & Frere-Jones
Department
Architecture and Design
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