Tobias Frere-Jones

Gotham

2000

Graphic Design Firm
Hoefler & Frere-Jones
Medium
Digital typeface
Dimensions
Variable
Credit
Gift of Hoefler & Frere-Jones
Object number
1077.2010
Copyright
© 2017 Hoefler & Frere-Jones
Department
Architecture and Design
This work is not on view.
Tobias Frere-Jones has 4 works  online.
There are 9,649 design works online.
There are 5,828 graphic design works online.
There are 71 software works online.

Gotham is one of the most successful typefaces of the early twenty-first century. Originally inspired by the lettering on Manhattan's Port Authority Bus Terminal sign, it was designed after Frere-Jones conducted an extensive study of New York City's vernacular lettering. A distillation of the "letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape," as the typographers have said, Gotham has a familiar quality even though it is newly designed. The letterforms are simple and straightforward—an engineer's idea of "basic lettering."

Gallery label from Standard Deviations, 2011

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