Fashion Forward Documentaries

Jan 8–18, 2018


Bill Cunningham New York. 2010. USA. Directed by Richard Press. Courtesy of First Thought Films/Zeitgeist Films

Presented in conjunction with the exhibition Items: Is Fashion Modern?, these documentary films explore the intricate realm of fashion, capturing the designers, manufacturers, influencers, laborers, and consumers who—consciously and unconsciously—shape this mutable environment.

Selections include one of the earliest films made about a designer and his collection: Making Fashion (1938) is British documentarian Humphrey Jennings’s record of Norman Hartnell’s elegant but highly wearable spring/summer 1938 collection. In Alison Chernick’s The Artist Is Absent: A Short Film on Martin Margiela (2015), the viewer is virtually on the catwalk alongside models wearing garments made from repurposed plastic bags and threadbare sweaters. Like Hartnell, Margiela is focused on the construction and innovation of the item.

If the world of fashion once revolved around French couturiers, L’Amour fou (2010) and Versailles ’73 (2016) dig deeper than just a superficial homage to Yves Saint Laurent and the “runway rumble” between American and French designers. We learn that YSL’s life/business partner, Pierre Bergé, became a strident advocate and philanthropist for AIDS-related causes following the designer’s 2008 death. This is one of many instances in this series when the fashion world confronts social issues such as racism, economic disparity, AIDS, sexism, environmental threats, and the cult of celebrity.

Yet for many, the fashion industry is far less glamorous. In Zhangke Jia’s Wuyong (Useless) (2007), workers in Guangdong toil on clothing they could never conceive of affording. Machines (2016) depicts similar dehumanization in a textile factory in Gujarat, India, where the relationship between man and the machine is appallingly blurred. And The True Cost (2015) traces the devastating human and environmental toll of the affordable "fast fashion" industry.

Organized by Anne Morra, Associate Curator, Department of Film.


If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].


This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].