Tickets

Wikipedia entry
Introduction
April Greiman (born March 22, 1948) is an American designer widely recognized as one of the first designers to embrace computer technology as a design tool. Greiman is also credited, along with early collaborator Jayme Odgers, with helping to import the European New Wave design style to the US during the late 70s and early 80s." According to design historian Steven Heller, “April Greiman was a bridge between the modern and postmodern, the analog and the digital.” “She is a pivotal proponent of the ‘new typography’ and new wave that defined late twentieth-century graphic design.” Her art combines her Swiss design training with West Coast postmodernism. Greiman finds the title graphic designer too limiting and prefers to call herself a "transmedia artist". Her work has inspired designers to develop the computer as a tool of design and to be curious and exploratory in their design approach. Her process includes typelayering, where words and letters are sandwiched and layered, but also appear to float along with other 'objects in space' such as: color swatches, illustrations, lines, mapping, photographs, shapes, among other visual assets. She creates a sense of depth and dynamism, in particular, by combining graphic elements through making extensive use of Apple Macintosh technology. Los Angeles Times called her graphic style "an experiment in creating hybrid imagery."
Wikidata
Q4782033
View or edit the full Wikipedia entry
Information from Wikipedia, made available under the Creative Commons Attribution-ShareAlike License
Getty record
Introduction
Designer, Los Angeles.
Nationality
American
Gender
Female
Roles
Artist, Designer, Graphic Designer
Name
April Greiman
Ulan
500058668
View the full Getty record
Information from Getty’s Union List of Artist Names ® (ULAN), made available under the ODC Attribution License

Works

4 works online

Exhibitions

Licensing

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit https://www.moma.org/research/circulating-film.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].

Feedback

This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].