Wikipedia entry
    Introduction
    April Greiman (born March 22, 1948) is an American designer widely recognized as one of the first designers to embrace computer technology as a design tool. Greiman is also credited, along with early collaborator Jayme Odgers, with helping to import the European New Wave design style to the US during the late 70s and early 80s." According to design historian Steven Heller, “April Greiman was a bridge between the modern and postmodern, the analog and the digital.” “She is a pivotal proponent of the ‘new typography’ and new wave that defined late twentieth-century graphic design.” Her art combines her Swiss design training with West Coast postmodernism.Greiman finds the title graphic designer too limiting and prefers to call herself a "transmedia artist". Her work has inspired designers to develop the computer as a tool of design and to be curious and searching in their design approach. Her style includes typelayering, where groups of letterforms are sandwiched and layered, but also made to float in space along with other 'objects in space' such as shapes, photos, illustrations and color swatches. She creates a sense of depth and dynamic, in particular by combining graphic elements through making extensive use of Apple Macintosh technology. Los Angeles Times called her graphic style "an experiment in creating 'hybrid imagery'".
    Wikidata
    Q4782033
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    Getty record
    Introduction
    Designer, Los Angeles.
    Nationality
    American
    Gender
    Female
    Roles
    Artist, Designer, Graphic Designer
    Name
    April Greiman
    Ulan
    500058668
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    Information from Getty’s Union List of Artist Names ® (ULAN), made available under the ODC Attribution License

    Works

    3 works online

    Exhibition

    Licensing

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