Hyundai Card First Look

April Greiman

Through Sep 1

MoMA

April Greiman. Workspace. 1987. Lithograph, 36 × 24" (91.4 × 61 cm). The Museum of Modern Art, New York. Gift of the designer
  • MoMA, Floor 2

Visual artist and graphic designer April Greiman embraced digital technologies early in her career. In 1984 she acquired her first Macintosh computer—a tool that would become a long-lasting collaborator. Greiman coined the term “hybrid imagery” to describe the fusion of handmade and mechanically reproduced elements in her work. Her exposure to Swiss typography and West Coast postmodern art informed her distinctive style, characterized by a bold use of visual and textual elements across different mediums and scales. “I was using a lot of color. I was putting type on the diagonal. I was designing pieces that you could turn upside down,” she recalls.

Spanning nearly two decades, the prints on view range from the artist’s early experiments in combining photographs and text to fully digital compositions that incorporate video-based images and computer graphics. These works marked a pivotal moment when digital tools began to transform visual arts, challenging the spatial limits of the two-dimensional surface.

Organized by Paula Vilaplana de Miguel, Curatorial Associate, and Evangelos Kotsioris, Assistant Curator, Department of Architecture and Design, with Lydia Mullin, Manager, Collection Galleries, Department of Curatorial Affairs, and Elizabeth Wickham, Curatorial Assistant, Department of Painting and Sculpture.

  • This installation is part of Hyundai Card First Look.
  • The exhibition is made possible by MoMA’s partner Hyundai Card.

    Artists

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