Hobie Alter. Expert Model Hobie Surfboard, view of deck. 1958
In its August 1997 issue, Longboarder magazine ran a story on MoMA’s Hobie surfboard with the tag line “MoMA’s Got a Woody: Yes, But is it Art?” Fun hook, but perhaps the wrong question. The better question might be, why a surfboard? or better still, why this surfboard?
Raymond Loewy. Lawn Chef Portable Grill. c.1950. Galvanized and enameled steel. The Museum of Modern Art, Architecture and; Design Purchase Fund
I’ve been thinking about how the Fourth of July is as much a monument to summertime culture as to the ideals of equality, and what a disappointment it would be if Independence Day didn’t happen in the summer.
Zamp Kelp, Ortner, Pinter, Haus-Rucker-Co. Mind Expander/Flyhead Helmet, from the Environment Transformer project. 1968. On view in the exhibition Shaping Modernity: Design 1880–1980
What is it about the Haus-Rucker-Co. Mind Expander/Flyhead Helmet that so pleases everyone, I wonder? People love it. They just do. It is nice looking, with its translucent green double bubble mask, prismatic eyepieces, and groovy power pack, but the cool factor explodes once you realize what it is and what it’s meant to do.
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