In World War I, the frontline was not viewed as a place fit for a woman. While kept away from direct combat, however, women were a valuable asset in recruiting men to the navy. The winsome pin–up in Gee!! I Wish I Were a Man (modeled by Mrs. E. LeRoy Finch) sports a fluttering naval uniform; the whole look and chatty tone was extremely effective in underscoring the masculine appeal of serving soldiers. Here was a woman worth fighting for. The poster was admired for its American “punch” and "air of glad youth which came like a Spring wind over our war-weary spirits."
Gallery label from Designing Modern Women 1890-1990, October 5, 2013–October 19, 2014.