Richard Avedon. George Harrison. 1967

Richard Avedon George Harrison 1967

  • Not on view

In keeping with the Beatles' pioneering desire to experiment with unconventional formats in their music and the packaging of their albums, their manager Brian Epstein commissioned Avedon to photograph the band members and design a set of posters that would visually capture the new psychedelic direction of Sgt. Pepper's Lonely Hearts Club Band and Magical Mystery Tour. Avedon overlaid the solarized prints with Day-Glo colors and symbolic attributes Ringo's white peace dove, George's mystical henna patterns, Paul's flower power, and John's trippy eyeglasses. The posters were printed in four different countries and released simultaneously through popular magazines for maximum international impact.

Gallery label from From the Collection: 1960-69, March 26, 2016 - March 12, 2017.
Medium
Lithograph
Dimensions
31 1/8 x 22 1/2" (79.1 x 57.2 cm)
Publisher
Cowles Education Corporation
Credit
Gift of the designer
Object number
1443.2000
Copyright
© 2019 The Richard Avedon Foundation
Department
Architecture and Design

Installation views

MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos.

If you notice an error, please contact us at digital@moma.org.

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

All requests to license audio or video footage produced by MoMA should be addressed to Scala Archives at firenze@scalarchives.com. Motion picture film stills or motion picture footage from films in MoMA's Film Collection cannot be licensed by MoMA/Scala. For licensing motion picture film footage it is advised to apply directly to the copyright holders. For access to motion picture film stills please contact the Film Study Center. More information is also available about the film collection and the Circulating Film and Video Library.

If you would like to reproduce text from a MoMA publication or moma.org, please email text_permissions@moma.org. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to archives@moma.org.

This record is a work in progress. If you have additional information or spotted an error, please send feedback to digital@moma.org.