L. N. Britton. Eat More, Eat Less. 1917

L. N. Britton Eat More, Eat Less 1917

  • Not on view

"There is no royal road to food conservation. It can be accomplished only though sincere and earnest daily cooperation in the 20,000,000 kitchens and at the 20,000,000 dinner tables of the United States." This was Herbert Hoover's message to the press the day Food Control (an emergency wartime measure to conserve food supplies) was signed into U.S. law, in August 1917. Government agencies have long informed and shaped the trajectory of the modern kitchen through propaganda campaigns, which have historically sought to influence consumer behavior, as well as through taxation, building codes, and health and safety legislation.

Gallery label from Counter Space: Design and the Modern Kitchen, September 15, 2010–March 14, 2011.
Medium
Lithograph
Dimensions
28 3/8 x 20 3/8" (72.1 x 51.7 cm)
Credit
Gift of John D. Rockefeller, 3rd
Object number
741.1963
Department
Architecture and Design

Installation views

How we identified these works

In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

If you notice an error, please contact us at [email protected].

Licensing

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit https://www.moma.org/research-and-learning/circulating-film.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].

Feedback

This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].