Milton Glaser. The Sound is WOR-FM 98.7. 1966

Milton Glaser The Sound is WOR-FM 98.7 1966

  • Not on view

Glaser was recruited to capture what Robert Smith, general manager of RKO’s new flagship station in New York, termed the "bright young spirit. . .WOR-FM will definitely not be a screaming station but will be modern with a distinctive sound . . . Our strength lies in the stereophonic sound." Glaser’s four-color poster presented a graphically stylized image of contemporary musicians, complete with electric guitars, mod costumes and "in" hairstyles. Before the station went on the air it was posted (and often removed by fans) on New York subway platforms, buses, and billboards in the tristate area. Ratings for the new station soared.

Gallery label from Making Music Modern: Design for Ear and Eye, November 15, 2014–January 17, 2016.
Medium
Lithograph
Dimensions
45 1/8 x 58 1/2" (114.6 x 148.6 cm)
Credit
Gift of Station WOR-FM
Object number
705.1966
Department
Architecture and Design

Installation views

We have identified these works in the following photos from our exhibition history.
How we identified these works

In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

If you notice an error, please contact us at [email protected].

Licensing

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

All requests to license audio or video footage produced by MoMA should be addressed to Scala Archives at [email protected]. Motion picture film stills or motion picture footage from films in MoMA’s Film Collection cannot be licensed by MoMA/Scala. For licensing motion picture film footage it is advised to apply directly to the copyright holders. For access to motion picture film stills please contact the Film Study Center. More information is also available about the film collection and the Circulating Film and Video Library.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].

Feedback

This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].