Milton Glaser. The Sound is WOR-FM 98.7. 1966

Milton Glaser The Sound is WOR-FM 98.7 1966

  • Not on view

Glaser was recruited to capture what Robert Smith, general manager of RKO’s new flagship station in New York, termed the "bright young spirit. . .WOR-FM will definitely not be a screaming station but will be modern with a distinctive sound . . . Our strength lies in the stereophonic sound." Glaser’s four-color poster presented a graphically stylized image of contemporary musicians, complete with electric guitars, mod costumes and "in" hairstyles. Before the station went on the air it was posted (and often removed by fans) on New York subway platforms, buses, and billboards in the tristate area. Ratings for the new station soared.

Gallery label from Making Music Modern: Design for Ear and Eye, November 15, 2014–January 17, 2016.
45 1/8 x 58 1/2" (114.6 x 148.6 cm)
Gift of Station WOR-FM
Object number
Architecture and Design

Installation views

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