International film festivals were a new phenomenon in the late 1920s, reflecting the significance of film as a modern art form that united avant-garde artists and designers from different countries. This poster for a festival in The Hague graphically represents the medium of film and the primacy of vision in modern culture. The strong orthogonal lines, geometric lettering, and primary colors reflect the enduring influence of the Dutch de Stijl movement within The New Typography. Zwart was one of several Dutch members of the Ring Neuer Werbegestalter (Circle of new advertising designers) and a close friend of Tschichold's.
Gallery label from The New Typography, December 23, 2009–July 26, 2010.