Ernö Rubik. Rubik's Cube. 1974

Ernö Rubik Rubik's Cube 1974

  • Not on view

Rubik, an architect and design professor based in Budapest, originally created his iconic cube to help his undergraduate design students think geometrically, but this simple yet notoriously difficult puzzle has become the world’s best-selling toy. More than four hundred million have been sold, as well as millions more illegal knockoffs. An elegant interior mechanism allows for 43,252,003,274,489,856,000 possible positions; the toy comes without instructions, but the goal seems universally intuited by anyone who picks it up. It appeals to an innate desire to create order from chaos, for children and adults alike.

Gallery label from Century of the Child: Growing by Design, 1900–2000, July 29–November 5, 2012.
Ideal Toy Corporation, New York
2 1/4 x 2 1/4 x 2 1/4" (5.7 x 5.7 x 5.7 cm)
Gift of the manufacturer
Object number
Architecture and Design

Installation views

How we identified these works

In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

If you notice an error, please contact us at [email protected].


If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

All requests to license audio or video footage produced by MoMA should be addressed to Scala Archives at [email protected]. Motion picture film stills or motion picture footage from films in MoMA’s Film Collection cannot be licensed by MoMA/Scala. For licensing motion picture film footage it is advised to apply directly to the copyright holders. For access to motion picture film stills please contact the Film Study Center. More information is also available about the film collection and the Circulating Film and Video Library.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].


This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].