Zuzana Licko Oakland 1985

  • Not on view

Licko founded Emigre magazine with her husband, fellow typographer and graphic designer Rudy VanderLans, in 1984. The magazine was lauded for its attention to truly innovative graphic design experiments, and it became well-known for its fonts, designed by Licko on the first Apple Macintosh 128K computer. The Mac revolutionized font design: “It forced us to question everything we had learnt about design," Licko has said. She made Oakland and several other of her early digital fonts as bitmap designs. These fonts had "limited applicability," and were "soon to be rendered obsolete with the impending arrival of high resolution computer screens and printers," she has explained. However, bitmap fonts are enjoying a resurgence, used for nostalgic effect, mostly in print. Licko's fonts and those of other designers are sold through Emigre, Inc., a digital type foundry. The magazine, whose entire run is in MoMA's collection, ceased publication in 2005.

Gallery label from Standard Deviations, 2011.
Graphic design firm
Emigre Inc.
Digital typeface
Gift of Emigre, Inc.
Object number
© 2021 Emigre, Inc.
Architecture and Design

Installation views

How we identified these works

In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

If you notice an error, please contact us at [email protected].


If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

All requests to license audio or video footage produced by MoMA should be addressed to Scala Archives at [email protected]. Motion picture film stills or motion picture footage from films in MoMA’s Film Collection cannot be licensed by MoMA/Scala. For licensing motion picture film footage it is advised to apply directly to the copyright holders. For access to motion picture film stills please contact the Film Study Center. More information is also available about the film collection and the Circulating Film and Video Library.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].


This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].