Zuzana Licko Oakland 1985

  • Not on view

Licko founded Emigre magazine with her husband, fellow typographer and graphic designer Rudy VanderLans, in 1984. The magazine was lauded for its attention to truly innovative graphic design experiments, and it became well-known for its fonts, designed by Licko on the first Apple Macintosh 128K computer. The Mac revolutionized font design: “It forced us to question everything we had learnt about design," Licko has said. She made Oakland and several other of her early digital fonts as bitmap designs. These fonts had "limited applicability," and were "soon to be rendered obsolete with the impending arrival of high resolution computer screens and printers," she has explained. However, bitmap fonts are enjoying a resurgence, used for nostalgic effect, mostly in print. Licko's fonts and those of other designers are sold through Emigre, Inc., a digital type foundry. The magazine, whose entire run is in MoMA's collection, ceased publication in 2005.

Gallery label from Standard Deviations, 2011.
Graphic design firm
Emigre Inc.
Medium
Digital typeface
Dimensions
Variable
Credit
Gift of Emigre, Inc.
Object number
1080.2010
Copyright
© 2024 Emigre, Inc.
Department
Architecture and Design

Installation views

We have identified these works in the following photos from our exhibition history.

How we identified these works

In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

If you notice an error, please contact us at [email protected].

Licensing

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit https://www.moma.org/research/circulating-film.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].

Feedback

This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].