"Suddenly posters are the new national hang-up," declared Life magazine in September 1967, illustrating this enormous print (originally priced at thirty-five dollars) as an example of a new, dispensable form of art plastered on walls across the United States. The Greyhound buslow-budget, racially desegregated, and opening up vistas of mind-expanding travel was a fitting symbol of changing times. In a gesture that also used the bus poster to challenge conventional attitudes about the appropriate treatment of an artwork in a museum, MoMA curator Mildred Constantine invited local designers to add graffiti to the Museum's copy of the bus print in January 1968.
Gallery label from From the Collection: 1960-69, March 26, 2016 - March 12, 2017.
