Mason Williams, Various Artists, Max Yavno. Bus (Copy signed by artists from the Word and Image exhibition, 1968). 1967–1968

Mason Williams, Various Artists, Max Yavno Bus (Copy signed by artists from the Word and Image exhibition, 1968) 1967–1968

  • Not on view

"Suddenly posters are the new national hang-up," declared Life magazine in September 1967, illustrating this enormous print (originally priced at thirty-five dollars) as an example of a new, dispensable form of art plastered on walls across the United States. The Greyhound buslow-budget, racially desegregated, and opening up vistas of mind-expanding travel was a fitting symbol of changing times. In a gesture that also used the bus poster to challenge conventional attitudes about the appropriate treatment of an artwork in a museum, MoMA curator Mildred Constantine invited local designers to add graffiti to the Museum's copy of the bus print in January 1968.

Gallery label from From the Collection: 1960-69, March 26, 2016 - March 12, 2017.
Medium
Poster with hand additions
Dimensions
129 1/2 x 441" (328.9 x 1120.1 cm)
Printer
The Benline Process Color Company, Pacific Display
Credit
Architecture & Design Study Center
Object number
1935.1968
Department
Architecture and Design

Installation views

How we identified these works

In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

If you notice an error, please contact us at [email protected].

Licensing

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit https://www.moma.org/research-and-learning/circulating-film.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].

Feedback

This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].