Stefan Sagmeister. AIGA Detroit. 1999 | MoMA
Stefan Sagmeister. AIGA Detroit. 1999

Stefan Sagmeister

AIGA Detroit

1999

Medium
Lithograph
Dimensions
39 x 27 1/2" (99.1 x 69.9 cm)
Credit
Gift of the designer
Object number
469.2006
Copyright
© 2017 Stefan Sagmeister
Department
Architecture and Design
This work is not on view.
Stefan Sagmeister has 14 works  online.
There are 9,704 design works online.
There are 5,828 graphic design works online.

Sagmeister set up his graphic design studio in New York in 1993, focusing at first on the music industry—his CD covers for Lou Reed, David Byrne, and the Rolling Stones are well known—then on other commercial commissions and pro bono cultural projects such as a series of posters for the American Institute of Graphic Arts (AIGA).

In his most famous poster, for a lecture at Cranbrook college near Detroit, Sagmeister sought to visually convey the pain that accompanies most of the studio’s design projects. He asked an intern to carve all the text onto his own torso with an X-Acto knife and photograph the result.

This poster typifies Stefan Sagmeister’s at once striking and humorous style as well as his ability to come up with a compelling concept and execute it with a raw and straightforward technique.

Gallery label from Rough Cut: Design Takes a Sharp Edge, November 26, 2008–October 12, 2009

If you would like to reproduce an image of a work of art in MoMA's collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

If you would like to license audio or video footage produced by MoMA, please contact Scala Archives (all geographic locations) at firenze@scalarchives.com.

If you would like to reproduce text from a MoMA publication or moma.org, please email text_permissions@moma.org. If you would like to publish text from MoMA's archival materials, please fill out this permission form and send to archives@moma.org.

This record is a work in progress. If you have additional information or spotted an error, please send feedback to digital@moma.org.