Edward Ruscha Rancho 1968

  • Not on view

"Rancho" is the colloquial Southwestern term for both ranch–style houses and ranch salad dressing. Many single words offer clear signals—stop, go, open, closed—but Ruscha has made a career of painting and drawing words with more ambiguous associations. This unusual word is made even more cryptic by its representation in trompe l'oeil letters that simulate liquid. The work belongs to a group of canvases Ruscha made during what he described as his "romance with liquids."

Ruscha has lived and worked in Los Angeles since 1956, when he moved there from Oklahoma. With its fiery sunset colors, the painting seems connected to L.A., a city filled with larger–than–life words, from illuminated gas station logos and movie marquees to the iconic Hollywood sign.

Gallery label from 2008.
Oil on canvas
60 x 54" (152.4 x 137.2 cm)
Gift of Steven and Alexandra Cohen
Object number
© 2024 Edward Ruscha
Painting and Sculpture

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit https://www.moma.org/research/circulating-film.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].


This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].