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Fall 2019—Spring 2022


Cildo Meireles. INSERTIONS INTO IDEOLOGICAL CIRCUITS: 1. COCA-COLA PROJECT (INSERÇÕES EM CIRCUITOS IDEOLÓGICOS: 1. PROJETO COCA-COLA). 1970. Printed pressure-sensitive labels on three commercial glass bottles, dimensions variable. Gift of Lilian Tone.
  • MoMA, Floor 2, 205

In the 1970s and 1980s, while new technologies aided the unprecedented global circulation of goods and information, artists and activists across Latin America turned to do-it-yourself and “lo-fi” means to disseminate their own work. They sent art by mail, produced zines and pamphlets, and founded small presses. These systems and platforms allowed them to produce works that could be distributed easily, avoiding the commercial structures of the art world and the policing of repressive political regimes.

Interested in communications technologies, many of these artists also explored the new potential of video and other electronic media, whether through art made for cable networks, interventions in TV programs, or works for Minitel technology. They helped form a burgeoning global community of artists whose work took place outside the protocols of formal institutions and traditional media. However, the results of these alternative approaches entered established art institutions in unexpected ways: for example, by being mailed directly to MoMA’s library, as was the case with many of the print works in this gallery.

Organized by Inés Katzenstein, Curator of Latin American Art, Department of Drawings and Prints, and Director of the Patricia Phelps de Cisneros Research Institute for the Study of Art from Latin America, and Roxana Marcoci, The David Dechman Senior Curator, Department of Photography, with Julia Detchon, Curatorial Assistant, Department of Drawings and Prints, Lydia Mullin, Curatorial Assistant, Department of Painting and Sculpture, Gee Wesley and Giampaolo Bianconi Curatorial Assistants, Department of Media and Performance.

35 works online


Installation images

How we identified these works

In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

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