Peace Is Power

Sep 10, 2017–Jan 1, 2018


  • MoMA, Floor 1

The Museum of Modern Art commissioned Yoko Ono to create a full-page insert, in place of a traditional advertisement,
for publication in the New York Times. The resulting artwork, Peace Is Power, invites the newspaper’s readers to add color to those areas of the world that they believe “need peace.” The participants were asked to send their contributions
to the artist’s attention at MoMA. A rotating selection of the submissions, on view here, is updated periodically as new contributions are received.

Yoko Ono has been creating instruction pieces since the early 1950s. Her 1964 book, Grapefruit, compiled years’ worth
of instructions, such as “Listen to a heart beat” and “Step in all the puddles in the city.” Peace Is Power represents the latest chapter in the artist’s long history of engagement with MoMA, from her unsanctioned exhibition in 1971, Museum of Modern [F]art, to her 2015 retrospective, Yoko Ono: One Woman Show, 1960–1971. Throughout her practice, Ono has consistently made use of mass media in an effort to address the public directly, encourage their participation, and promote humanitarian concerns.

Commissioned by The Museum of Modern Art for publication in the New York Times on September 10, 2017


If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

All requests to license audio or video footage produced by MoMA should be addressed to Scala Archives at [email protected]. Motion picture film stills or motion picture footage from films in MoMA’s Film Collection cannot be licensed by MoMA/Scala. For licensing motion picture film footage it is advised to apply directly to the copyright holders. For access to motion picture film stills please contact the Film Study Center. More information is also available about the film collection and the Circulating Film and Video Library.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].


This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].