Robert Brownjohn. Preparatory study for Goldfinger title sequence. 1964. Silver-gelatin print. Photograph by Herbert Spencer. The Museum of Modern Art, New York. Gift of Don Goeman. © 2012 Eliza Brownjohn

Goldfinger: The Design of an Iconic Film Title

October 5, 2012–March 18, 2013 The Museum of Modern Art
  • The Museum of Modern Art, Floor 3, Exhibition Galleries

This small focus installation features the first film title sequence to enter MoMA’s collection as a design work in its own right, along with related preparatory material. As memorable as the film itself, the title sequence of Goldfinger (1964) captures the sexual suggestiveness and wry humor of the James Bond mythos. Scenes from the film are projected strategically onto starlet Margaret Nolan, while minimal credit texts balance each shot. It was designer and art director Robert Brownjohn (American, 1926–1970) who conceived, designed, and directed this sequence, one of the best examples of title design used to produce a salient film component, rather than a necessary afterthought. Brownjohn’s short but influential career integrated the fields of design, advertising, film, photography and music. He moved in 1960 to London, where he was at the epicenter of the burgeoning “swinging ’60s” scene. Brownjohn deployed type in dynamic, abstract forms, in this case illustrating both his mastery of modern graphic design and his ability to apply sophisticated graphic treatment to popular media.

Organized by Juliet Kinchin, Curator, and Aidan O’Connor, Curatorial Assistant, Department of Architecture and Design.

Architecture and Design Collection Exhibitions are made possible by Hyundai Card Company.

Artists

Installation images

How we identified these works

MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos.

If you notice an error, please contact us at digital@moma.org.

Licensing

If you would like to reproduce an image of a work of art in MoMA's collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

All requests to license audio or video footage produced by MoMA should be addressed to Scala Archives at firenze@scalarchives.com. Motion picture film stills or motion picture footage from films in MoMA's Film Collection cannot be licensed by MoMA/Scala. For licensing motion picture film footage it is advised to apply directly to the copyright holders. For access to motion picture film stills please contact the Film Study Center. More information is also available about the film collection and the Circulating Film and Video Library.

If you would like to reproduce text from a MoMA publication or moma.org, please email text_permissions@moma.org. If you would like to publish text from MoMA's archival materials, please fill out this permission form and send to archives@moma.org.

Feedback

This record is a work in progress. If you have additional information or spotted an error, please send feedback to digital@moma.org.