New Photography 2010: Roe Ethridge, Elad Lassry, Alex Prager, Amanda Ross-Ho

Sep 29, 2010–Jan 10, 2011

MoMA

Roe Ethridge (American, born 1969). Comme des Garçons Scarf with Glass Plate. 2010. Two chromogenic color prints, 72 × 60ʺ (182.9 × 152.4 cm). Acquired through the generosity of Marie-Josée and Henry R. Kravis in honor of the Department of Photography. © 2016 Roe Ethridge
  • MoMA, Floor 3, Exhibition Galleries The Edward Steichen Photography Galleries

New Photography 2010 presents four artists—Roe Ethridge, Elad Lassry, Alex Prager, and Amanda Ross-Ho—whose photographs mine the inexhaustible reservoir of images found in print media and cinema. Ethridge takes his pictures in “editorial mode,” directly borrowing from commercial images already in circulation, including outtakes from his own illustrational magazine work. Lassry defines his practice as one consumed with pictures, meaning with generic images lifted from consumer society, such as Hollywood publicity stills and design illustrations. Ross-Ho’s hand-drilled sheetrock panels lined up with found pictures and mural-scale images of studio residues renegotiate the various stages of the creative process. Prager takes her cues from pulp fiction and the fashion images of Guy Bourdin to construct filmic narratives starring women disguised under synthetic wigs, dramatic makeup, and retro polyester attire. Infusing the seductive language of film and advertising with a touch of sly conceptualism, the artists included in New Photography 2010 explore the relationship between straight and constructed photograph, image and picture.

The exhibition is organized by Roxana Marcoci, Curator, Department of Photography.

The exhibition is made possible by the Carl Jacobs Foundation.

Publication

Artists

Installation images

How we identified these works

In 2018–19, MoMA collaborated with Google Arts & Culture Lab on a project using machine learning to identify artworks in installation photos. That project has concluded, and works are now being identified by MoMA staff.

If you notice an error, please contact us at [email protected].

Licensing

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit https://www.moma.org/research-and-learning/circulating-film.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].

Feedback

This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].