Art inSight at Home is an online program for individuals who are blind or have low vision. In each session, staff educators highlight specific themes, artists, or exhibitions through verbal description and discussion using the Zoom platform.
In this interactive session, we will examine the power of branding, and explore how artists leverage brands, logos, and labels to comment on our consumer culture.
Art inSight is free of charge. Participants may join with the Zoom app or website, or toll-free via phone.
Space is limited, and preregistration is required. Please register at least 24 hours in advance of the program to ensure you receive the Zoom login information.
For more information, please call Access Programs at (212) 408-6447 or email [email protected].
Image description: A painting made up of 32 individually framed panels, displayed in four horizontal rows of eight and each depicting a can of soup. Each soup can is painted in red, white, and gold, defined by a clean, graphic style and black outlines. All the cans face front and the labels follow a strict formula. The top half of each label is tomato-red featuring two lines of text. The word “Campbell’s” is written in white, cursive script emphasized by a black drop shadow. The word “condensed” appears below in smaller white capital letters. The lower half of the can’s label is white, with the name of the soup variety in red block letters. Each of the 32 cans depicts a different flavor, such as Chicken Noodle or Clam Chowder. Below the flavor, the word “soup” appears in ornate black and gold letters. Below that, a row of small gold fleurs-de-lis, forms a border around the can’s bottom edge. At the center of each label, a coin-sized circle of swirled gold paint buttons together the red and white halves of the label.
Volkswagen of America is proud to be MoMA’s lead partner of learning and engagement.
Access and Community Programs are supported by the Stavros Niarchos Foundation (SNF).
Major funding is provided by The Taft Foundation and by the Werner and Elaine Dannheisser Fund for Older Adults at MoMA in honor of Agnes Gund.
Additional support is provided by the Sarah K. de Coizart Article 5th Charitable Trust, the Allene Reuss Memorial Trust, the J.E. and Z.B. Butler Foundation, The Max and Victoria Dreyfus Foundation, Inc., The Elroy and Terry Krumholz Foundation, and the Von Seebeck-Share B. Charitable Trust.