Ladislav Sutnar (9 November 1897 – 13 November 1976) was a graphic designer from Plzeň, Czechoslovakia (in western Bohemia) who was a pioneer of information design and information architecture. Although he is uncredited, his contributions to business organization benefited society, which included creating a user-friendly telephone directory by implementing parenthetical area codes. He received design commissions from a variety of employers, including McGraw-Hill, IBM, and the United Nations. He also worked as art director for Sweet's Catalog Service for almost twenty years. Sutnar held many one-man exhibitions, and his work is on permanent display in MoMA. He is best known for his books, including Controlled Visual Flow: Shape, Line and Color, Package Design: The Force of Visual Selling, and Visual Design in Action: Principles, Purposes. Sutnar was a master of exhibition design, typography, advertising, posters, magazine and book design.
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Sutnar was the leader of the Prague based group of artists and designers known as "Cooperative Work" which became the leading proponent of Czech functionalist design. He also designed books, textiles, flatware, porcelain, and glassware. From 1928 to the late 1930s, Sutnar collaborated with photographer Josef Sudek. Sudek photographed the products designed by Sutnar for the magazines published by "Cooperative Work". In 1939, Sutnar emigrated to New York City, where he worked as an advertising, display, and industrial designer. American and Czech designer.
American, Czech
Artist, Designer, Graphic Designer, Industrial Designer, Photographer
Ladislav Sutnar
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