MoMA
John McCracken. The Absolutely Naked Fragrance. 1967
John McCracken

The Absolutely Naked Fragrance

1967
Not on view
Medium
Plywood covered with fiberglass and resin
Dimensions
10' 1/4" x 20 3/8" x 3 1/4" (305.3 x 51.5 x 8.2 cm)
Credit
D. and J. de Menil Fund
Object number
4.1969

McCracken began producing his vibrant monochrome “planks” in 1966. While the polished resin surface captures the aesthetic of surfing and car culture unique to Southern California in the 1960s, the title was drawn from advertising slogans in fashion magazines. The work’s interaction with both the floor and wall is meant to call attention to the space occupied in the gallery by both viewer and object. “I see the plank as existing between two worlds,” McCracken has said, “the floor representing the physical world of standing objects, trees, cars, buildings, human bodies, and everything, and the wall representing the world of the imagination, illusionistic painting space, human mental space, and all that.”

Gallery label from 2011
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Image permissions

In order to effectively service requests for images, The Museum of Modern Art entrusts the licensing of images of works of art in its collections to the agencies Scala Archives and Art Resource. As MoMA’s representatives, these agencies supply high-resolution digital image files provided to them directly by the Museum's imaging studios.

All requests to reproduce works of art from MoMA's collection within North America (Canada, U.S., Mexico) should be addressed directly to Art Resource at 536 Broadway, New York, New York 10012. Telephone (212) 505-8700; fax (212) 505-2053; requests@artres.com; artres.com. Requests from all other geographical locations should be addressed directly to Scala Group S.p.A., 62, via Chiantigiana, 50012 Bagno a Ripoli/Firenze, Italy. Telephone 39 055 6233 200; fax 39 055 641124; firenze@scalarchives.com; scalarchives.com.

Requests for permission to reprint text from MoMA publications should be addressed to text_permissions@moma.org.

Related links:
Outside North America: Scala Archives
North America: Art Resource