MoMA
Max Ernst. The Hat Makes the Man. (1920)
Max Ernst

The Hat Makes the Man

(1920)
Not on view
Medium
Gouache, pencil, oil, and ink on cut-and-pasted printed paper on paper
Dimensions
13 7/8 x 17 3/4" (35.2 x 45.1 cm)
Credit
Purchase
Object number
242.1935
Copyright
© 2015 Artists Rights Society (ARS), New York / ADAGP, Paris

Ernst's appreciation for visual and linguistic puns was likely fostered by Freuds book Jokes and Their Relation to the Unconscious. Here, Ernst cut, pasted, and stacked photographs of mens hats clipped from a sales catalogue to make phallic towers. This visual pun relates to Freud's identification of the hatthe requisite accessory of the bourgeois manas a common symbol representing repressed desire, adding new meaning to the cliché inscribed on the work, "C'est le chapeau qui fait l'homme" ("The hat makes the man").

Gallery label from Dada, June 18–September 11, 2006
Additional text

"One rainy day in 1919," Ernst wrote, "my excited gaze was provoked by the pages of a printed catalogue. The advertisements illustrated objects relating to anthropological, microscopical, psychological, mineralogical, and paleontological research. Here I discovered the elements of a figuration so remote that its very absurdity provoked in me a sudden intensification of my faculties of sight..." All that was necessary, he realized, was subtly to modify and rearrange these images. "These changes, no more than docile reproductions of what was visible within me, recorded a faithful and fixed image of my hallucination. They transformed the banal pages of advertisement into dramas that revealed my most secret desires."

Like Man Ray's use of machine images as a way of musing on the loss of instinctive sexuality, or [George] Grosz's giving his friend a machine heart, Ernst's use of mechanical illustrations to tell of autobiographical fantasies and hallucinations reveals that characteristic Dada duality in which modern and instinctive worlds collide. Inscribed on this image of anthropomorphic eroticism is the legend: "Seed-covered stacked-up man, seedless waterformer, ('edelformer'), well-fitting nervous system also tightly fitted nerves! (The hat makes the man, style is the tailor.)"...Ernst, that most iconographically inventive—and literary—of the Dadaists, erects from the subject of hats a phallic fantastic construction in combined human and plant-life form. He had been a student of psychology before the First World War, and had indeed read [Sigmund] Freud. But if we see in his work the obsessive self-regard of a Freudian age, we also, I think, see that when he inspected his fantasies, he found them drolly humorous. At least, that is the impression provided by this massive set of perambulating phalli, satirically sexual mutations of [Giorgio] de Chirico's cold mannequins, transparently blundering about their little stage.

Publication excerpt from John Elderfield, The Modern Drawing: 100 Works on Paper from The Museum of Modern Art, New York: The Museum of Modern Art, 1983, p. 130

Pictures of ordinary hats cut out of a catalogue are stacked one atop the other in constructions that resemble both organic, plantlike forms and anthropomorphic phalluses. With the inscription, "seed-covered stacked-up man seedless waterformer ('edelformer') well-fitting nervous system also tightly fitted nerves! (the hat makes the man) (style is the tailor)," Ernst incorporates verbal humor into this subversive visual pun.

The artist was a major figure of the Dada group, which embraced the concepts of irrationality and obscure meaning. The Hat Makes the Man illustrates the use of mechanical reproductions to record Ernst's own hallucinatory, often erotic visions. The origin of this collage is a sculpture made from wood hat molds that Ernst created in 1920 for a Dada exhibition in Cologne. The repetition of the hat, indicative of part of the bourgeois uniform, suggests the Dadaist view of modern man as a conformist puppet. Thus, in true Dada fashion, Ernst combines the contradictory elements of an inanimate object with references to man and to nature; symbols of social conventionality are equated with sexually charged ones.

Publication excerpt from The Museum of Modern Art, MoMA Highlights, New York: The Museum of Modern Art, revised 2004, originally published 1999, p. 88
Provenance information
Paul Eluard, Paris. Acquired from the artist
The Museum of Modern Art, New York. Purchased from Paul Eluard, 1935

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Image permissions

In order to effectively service requests for images, The Museum of Modern Art entrusts the licensing of images of works of art in its collections to the agencies Scala Archives and Art Resource. As MoMA’s representatives, these agencies supply high-resolution digital image files provided to them directly by the Museum's imaging studios.

All requests to reproduce works of art from MoMA's collection within North America (Canada, U.S., Mexico) should be addressed directly to Art Resource at 536 Broadway, New York, New York 10012. Telephone (212) 505-8700; fax (212) 505-2053; requests@artres.com; artres.com. Requests from all other geographical locations should be addressed directly to Scala Group S.p.A., 62, via Chiantigiana, 50012 Bagno a Ripoli/Firenze, Italy. Telephone 39 055 6233 200; fax 39 055 641124; firenze@scalarchives.com; scalarchives.com.

Requests for permission to reprint text from MoMA publications should be addressed to text_permissions@moma.org.

Related links:
Outside North America: Scala Archives
North America: Art Resource