Still from the “Chloroform” video. 2013. USA. Directed by Sofia Coppola
As members of MoMA’s PopRally committee, our goal is to provide our audience with a dynamic program of unique, one-of-a-kind experiences that engage with our exhibitions and collection. So when we received word that Sofia Coppola—who is herself represented in MoMA’s film collection—had directed a new video for Phoenix’s song “Chloroform,” we jumped at the opportunity to present the exclusive premiere.