Lester Beall. Rural Electrification Administration. 1937. Lithograph, 40 x 30″ (101.6 x 76.2 cm). Gift of the designer
I won’t be naming any names, but recently someone admitted to me that they just don’t “get” posters. I don’t get what’s not to get.
One of a series of WWII propaganda posters in MoMA's collection encouraging the British home front to raise rabbits at home on a diet of kitchen scraps...and then eat them. Poster designed by Frederick H. K. Henrion (British, 1914–1990), c. 1941
Everyone likes rabbits. Their fluffy tails. Their twitchy noses. From Peter Rabbit to Roger Rabbit, Bugs Bunny to the Easter Bunny, Watership Down to David Lynch’s surreal 2002 series Rabbits, the creatures have been anthropomorphized constantly in literature, film, and popular culture. Because they are so widely appealing, we feel extremely uncomfortable when we see rabbits encounter cooking pots, like in Bill Forsyth’s Local Hero, or at the hands of Glenn Close as manic bunny boiler in Fatal Attraction. Small wonder then that during World War II the British Government had to persuade reluctant consumers about the nutritional and money-saving benefits of raising rabbits for food.
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