In December 1938, hordes of visitors packed the opening of MoMA’s Bauhaus retrospective in the temporary galleries at 14 West Forty-ninth Street in Rockefeller Center. Guests followed painted footprints and abstract graphics on the floor guiding them through the show’s seven hundred items, while reading titles rendered in handsome pin-mounted condensed letterforms. The Bauhaus’s own graphic design and typography legend, Herbert Bayer came to New York to design the exhibition himself. And today, over seventy years later, it was both the Bauhaus and Bayer’s legacy that kept most of MoMA’s Department of Graphic Design awake at night, as we began to design the title wall for Bauhaus 1919–1933: Workshops for Modernity.
Posts tagged ‘Joost Schmidt’
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