Posts tagged ‘Graphic Design’
February 26, 2010  |  Design
From the Archives 02: A Brief Homage to Franklin Gothic

The MoMA Department of Graphic Design's metal set of Franklin Gothic

The Franklin Gothic typeface is the primary influence for nearly all MoMA materials; it’s the basis of our logo (see the top of your screen) and our official font “MoMA Gothic,” which were both created by Matthew Carter. We were happy to see that MoMA used a version of Franklin Gothic as long ago as the 1930s. We found these printed materials in our archives while doing some research on our current identity.

We understand not all people are totally crazy typographic aficionados like us, but more often these days, casual observers are able to recognize subtle differences in typefaces that were once thought to be the domain of only the obsessed. Can you spot Franklin Gothic on the walls of MoMA, in our subway advertisements, or anywhere else? Look for the “two story” lowercase “g” with a unique “ear” to be certain!

February 16, 2010  |  Rising Currents
Rising Currents: Optimistic Innovation

Climate change and sea-level projections developed by the New York City Panel on Climate Change

The Rising Currents exhibition and studio work at P.S.1 demonstrated the challenges that New York City faces from climate change, as well as the opportunities we have to rethink how we interact with the built and natural environment. 

New York City already faces real and significant climate risks. We currently experience hot, humid summers and severe weather events, including heat waves, torrential downpours, snow and ice storms, and nor’easters. These weather events affect every New Yorker. As our climate changes, increasing our resilience to these events will become even more necessary.

January 8, 2010  |  Design
From the Archives, Part 1: Ivan Chermayeff

As the days remain short and post-holiday gloom sets in, we wanted to spread some cheer from our latest trip to the archives.

Any creative rut can be cured by a quick dive into historic printed ephemera. The Museum Archives are quite extensive, and we’ll often use their finding aids before beginning on new exhibition or advertising projects. Recently we all took a trip to the archives to look through our department’s files

Below is a small sampling of work created in the 1960s by design legend Ivan Chermayeff and his firm Chermayeff & Geismar. Enjoy!


Ivan Chermayeff, design for banners for The Museum of Modern Art