
General Idea. Magi© Bullet. 1992. Installation of custom-shaped Mylar balloons, dimensions variable with installation. Edition: three. The Museum of Modern Art, New York. Gift of Mark Krayenhoff. © 2012 General Idea. Installation view of Print/Out at The Museum of Modern Art, 2012. Photo: John Wronn
“Visitors are invited to take balloons that have floated to the ground.”
Now that’s a label you don’t typically see on the walls of a museum! Magi© Bullet (1992), by the Canadian artist’s group General Idea, is an installation of silver helium balloons that fills the ceiling of an exhibition space.