July 1, 2010  |  Design
MoMA by Hand
Working in MoMA’s Department of Graphic Design, the iconic shape of our logo has been permanently burnt into my mind. Maybe that’s why, on my daily errands through the Museum—to the frameshop in the subcellar, past painters’ scaffolding in a gallery, to the audiovisual department to borrow a screen for a presentation—I am always startled by hand-drawn MoMA logos. It’s kind of refreshing, and nice to know that we’re not all attached to computers and printers here. To many of us, a black marker works just as well!