Rarely uttered aloud, the work "oof" belongs to the world of comic strips, not the great literature and art, and particularly not to painting. We expect the emphatic word to appear wrapped in a speech bubble with an exclamation point at the end, but Ruscha has dedicated a large-scale painting to it as if it were worthy of veneration. Of his work from this period Ruscha has said, "I was interested in monosyllabic word sounds that seemed to have a certain comedic value to them." In capital letters, "oof" floats against an empty blue backdrop, suspended somewhere between image and language and between iconicity and absurdity.
Gallery label from 2008.
The word "oof" belongs to the world of comic strips. Ruscha, instead, renders it in oil and acrylic on canvas, giving this silly onomatopoeic grunt an incommensurable monumentality: “I was interested in monosyllabic word sounds that seemed to have a certain comedic value to them,” he said. Floating against an empty blue backdrop, OOF is suspended between image, language, icon, and absurdity.
Gallery label from On to Pop, September 29, 2010-April 25, 2011.