Edward Ruscha. OOF. 1962 (reworked 1963)
Edward Ruscha

OOF

1962 (reworked 1963)
Not on view
Medium
Oil on canvas
Dimensions
71 1/2 x 67" (181.5 x 170.2 cm)
Credit
Gift of Agnes Gund, the Louis and Bessie Adler Foundation, Inc., Robert and Meryl Meltzer, Jerry I. Speyer, Anna Marie and Robert F. Shapiro, Emily and Jerry Spiegel, an anonymous donor, and purchase
Object number
256.1988
Copyright
© 2015 Edward Ruscha
Department
Painting and Sculpture

Rarely uttered aloud, the work "oof" belongs to the world of comic strips, not the great literature and art, and particularly not to painting. We expect the emphatic word to appear wrapped in a speech bubble with an exclamation point at the end, but Ruscha has dedicated a large-scale painting to it as if it were worthy of veneration. Of his work from this period Ruscha has said, "I was interested in monosyllabic word sounds that seemed to have a certain comedic value to them." In capital letters, "oof" floats against an empty blue backdrop, suspended somewhere between image and language and between iconicity and absurdity.

Gallery label from 2008

Additional text

The word "oof" belongs to the world of comic strips. Ruscha, instead, renders it in oil and acrylic on canvas, giving this silly onomatopoeic grunt an incommensurable monumentality: “I was interested in monosyllabic word sounds that seemed to have a certain comedic value to them,” he said. Floating against an empty blue backdrop, OOF is suspended between image, language, icon, and absurdity.

Gallery label from On to Pop, September 29, 2010-April 25, 2011

"The single word, its guttural monosyllabic pronunciation, that's what I was passionate about," Ruscha has said of his early work. "Loud words, like slam, smash, honk." The comic-book quality of these words reflects the Pop artists' fascination with popular culture. (This interest is even more explicit in Ruscha's images of vernacular Los Angeles architecture.) Lettered in typography rather than handwriting, the words are definite and impersonal in shape; unlike the Abstract Expressionists of the 1940s and 1950s, Ruscha had no interest in letting a painting emerge through an introspective process: "I began to see that the only thing to do would be a preconceived image. It was an enormous freedom to be premeditated about my art."

Words like oof, smash, and honk all evoke sounds, and loud and sharp ones. They also, as Ruscha says, have "a certain comedic value," and their comedy is underlined by the paradox of their appearance in the silent medium of paint, and with neither an image nor a sentence to help them evoke the sounds they denote. Oof is particularly paradoxical, as a word describing a wordless grunt. In Ruscha's hands, its double O's also pun on recent paintings—the Targets and Circles of Jasper Johns and Kenneth Noland. Works like this one wryly point up the arbitrariness of our agreements on the meanings of our visual and verbal languages.

OOF. 1962-63

Publication excerpt from The Museum of Modern Art, MoMA Highlights, New York: The Museum of Modern Art, revised 2004, originally published 1999, p. 250

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Image permissions

In order to effectively service requests for images, The Museum of Modern Art entrusts the licensing of images of works of art in its collections to the agencies Scala Archives and Art Resource. As MoMA’s representatives, these agencies supply high-resolution digital image files provided to them directly by the Museum's imaging studios.

All requests to reproduce works of art from MoMA's collection within North America (Canada, U.S., Mexico) should be addressed directly to Art Resource at 536 Broadway, New York, New York 10012. Telephone (212) 505-8700; fax (212) 505-2053; requests@artres.com; artres.com. Requests from all other geographical locations should be addressed directly to Scala Group S.p.A., 62, via Chiantigiana, 50012 Bagno a Ripoli/Firenze, Italy. Telephone 39 055 6233 200; fax 39 055 641124; firenze@scalarchives.com; scalarchives.com.

Requests for permission to reprint text from MoMA publications should be addressed to text_permissions@moma.org.

Related links:
Outside North America: Scala Archives
North America: Art Resource