MoMA
Jonathan Hoefler

HTF Didot

1991
Not on view
Medium
Digital typeface
Dimensions
Variable
Credit
Gift of Hoefler & Frere-Jones
Object number
1078.2010
Copyright
© 2015 Hoefler & Frere-Jones

HTF Didot was commissioned by Harper’s Bazaar magazine in 1991 as part of an overall redesign. Editor-in-chief Liz Tilberis and art director Fabien Baron envisioned a typeface based on the historical revivalism of the magazine’s style of the 1930s, 1940s, and 1950s, under legendary art director Alexey Brodovitch. HTF Didot is an adaptation of the work of the revered eighteenth and nineteenth-century Parisian typographer Firmin Didot, redesigned for contemporary publication. The font's very vertical letterforms feature extremes of thickness and thinness and have thin, long, horizontal serifs. HTF Didot is generally used for headlines and display text; at small sizes the reader's eye is only drawn to the thick lines, while the thin parts of the letters disappear.

Gallery label from Standard Deviations, 2011
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Related links:
Outside North America: Scala Archives
North America: Art Resource

Image permissions

In order to effectively service requests for images, The Museum of Modern Art entrusts the licensing of images of works of art in its collections to the agencies Scala Archives and Art Resource. As MoMA’s representatives, these agencies supply high-resolution digital image files provided to them directly by the Museum's imaging studios.

All requests to reproduce works of art from MoMA's collection within North America (Canada, U.S., Mexico) should be addressed directly to Art Resource at 536 Broadway, New York, New York 10012. Telephone (212) 505-8700; fax (212) 505-2053; requests@artres.com; artres.com. Requests from all other geographical locations should be addressed directly to Scala Group S.p.A., 62, via Chiantigiana, 50012 Bagno a Ripoli/Firenze, Italy. Telephone 39 055 6233 200; fax 39 055 641124; firenze@scalarchives.com; scalarchives.com.

Requests for permission to reprint text from MoMA publications should be addressed to text_permissions@moma.org.

Related links:
Outside North America: Scala Archives
North America: Art Resource