El Lissitzky. Dlia golosa. 1923
El Lissitzky (Russian, 1890–1941). Dlia golosa. 1923. Illustrated book with 24 photomechanical reproductions, page (irreg.): 7 3/8 x 4 15/16" (18.7 x 12.5 cm). The Museum of Modern Art, New York. Gift of The Judith Rothschild Foundation. © 2012 Artists Rights Society (ARS), New York/VG Bild-Kunst, Bonn
Lissitzky is best known as a painter, photographer, architect, and exhibition designer, but he also left an indelible mark on the fields of typography and book design. One of his most remarkable contributions to those fields was this book, compiling the 13 most popular poems written by his friend Mayakovsky. A Russian Futurist, Mayakovsky intended his poems to be read aloud and accessed with ease, and so for this commission Lissitzky adapted the thumb index commonly found in reference books. Instead of letters of the alphabet, he labeled the indentations with simple geometric signs, directing the user to title pages that feature bold, two-color printed designs and dynamic typefaces of varying sizes and shapes. A book-cum-art-object, Dlia golosa is utilitarian in function, innovative in design, and noteworthy as a work of art.